Case Study

Blue LAN Group MSP Chooses ProfitBricks


Blue LAN Group clients typically have an IT environment consisting of servers running email, file sharing, financial systems and other applications, in addition to firewalls and gateway routers, all located in a small on-site data closet. In 2008 when a client asked for a data recovery plan, BLG recommended offsite replication to a co-location facility and jumped into the virtualization business.

In 2012 the co-located servers began approaching end-of-life status so rather than simply investing in replacements, BLG began to explore Cloud Computing Infrastructure as a Service (IaaS) offerings. Their goal was to focus on providing their signature “white glove” customer service, while reducing their clients’ IT infrastructure costs. Unlike value-added resellers (VARs), most MSPs resell IT gear to clients as an accommodation, at little or no mark-up.

“Hardware sales are not at the core of our business, Blue LAN Group is a service provider,” says Ed O’Connor, Vice President/CTO at Blue LAN Group. “While we have favorite brands and products, we’re vendor agnostic – recommending the best product that meets our client’s requirements and budgets.”


After evaluating other IaaS providers, BLG selected ProfitBricks.

“What attracted us to ProfitBricks, from the technical side, was that the entire service is designed to behave exactly like a physical server and data center environment, adds O’Connor. “ProfitBricks does not place any restrictions on the design of the networks we need in the cloud. We can create as many sub-networks as necessary - add load balancers and firewalls – in a flexible manner, anywhere, structuring client networks exactly as we would in their office or a traditional data center.”

“On the business-side it was simple. ProfitBricks “sticks to its knitting,” opting not to offer managed services as part of their product portfolio,” says O’Connor. “Unlike other IaaS providers, ProfitBricks doesn’t compete with me. It’s very refreshing - it’s the way that true partnerships should work.”


ProfitBricks offered Tomorrowish superior advantages in ease of use, unmatched flexibility, performance, and incredible affordability, far exceeding first generation Cloud providers.

  • Flexible, Simpler, Easier to Use

ProfitBricks is surprisingly simple and easy to use, yet also very powerful and sophisticated. The ProfitBricks platform, including the Data Center Designer (DCD), built on top of the ProfitBricks API, is the easiest way cloud users can customize an entire deployment, from a simple infrastructure deployment to a complex environment with substantial compute storage and networking resources. Individual data center components, such as firewalls, sub-networks, and load balancers can easily be added with a simple mouse click and it’s all available in production within three minutes.

“The DCD is great – anyone can create and provision a complete data center in 10 minutes,” interjects O’Connor. “It does what would have taken us weeks (spec, design, order, provision, install, and configure hardware infrastructure) to just a few hours.”

  • Price/Performance Leadership with Predictable Costs

The pricing models most cloud computing IaaS providers are confusing and complex. Charges are often calculated according to criteria that are simply unknown to customers. The consequence of such creative pricing is often that the costs are difficult to impossible to estimate with the end-result being an unpleasant surprise when the invoices arrive for clients.

ProfitBricks offers the simplest and most efficient pricing model among all cloud computing IaaS providers. Customers pay only for the CPU cores, RAM, storage, and bandwidth resources that are actually consumed. ProfitBricks calculates usage fees on a per-minute basis without any minimum-hourly usage requirements. No monthly subscription plans. No advance deposit or pre-payment. No peak/off-peak resource bidding.

  • Responsive Customer Service and Technical Support

Customer service is what set’s Blue LAN Group apart from its competitors. It’s a key differentiator in an over-crowded marketplace. Just like their customers, they expect prompt, accessible support when questions arise.
Today, too many public cloud companies think customer service is optional, offering self-service or limited telephone support with the base cost of their product.  ProfitBricks thinks that's just plain wrong and not something that busy MSPs should worry about.

At ProfitBricks we think the best person to answer customer questions is a senior system administrator who understands the issues and can offer clear solutions directly and without delay.

Today, Blue LAN Group is rapidly helping their customers transition to the ProfitBricks cloud, allowing them to leverage the financial benefits of the cloud (lower CAPEX) and the greater flexibility of the cloud, all while building on a foundation providing higher-availability and better technology than most small businesses could ever dream of.

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The Secret World of Cloud Computing IaaS Pricing Learn how to compare apples and oranges

You'll learn:

  • The Current State of Cloud Computing IaaS Pricing and Packaging
  • Overview of Configurations
  • Understanding Price-Performance In the Cloud, including ramifications to CPU, RAM, Storage, and Bandwidth.
  • Evaluate IaaS providers - See how you can save 43% to 80%, while getting twice the performance
Cloud API documentation
ProfitBricks APIs, Libraries and SDKs

With ProfitBricks, developers can choose between both a SOAP API and a REST API. Using these APIs, cloud computing developers and operations professionals can automate their multi-cloud IaaS processes by utilizing such popular current libraries as jclouds, Libcloud, Fog, and Python SDKs - which are all supported libraries at ProfitBricks.

These APIs assist you in leveraging the rich features and options offered by ProfitBricks.  Even the ProfitBricks Data Center Designer, our integrated graphic user interface was built with the API.

Access the ProfitBricks APIs

ProfitBricks Cloud API Page: https://devops.profitbricks.com/api/

Access the ProfitBricks SOAP API: https://devops.profitbricks.com/api/soap/

Please note: A REST API is now available!

Access the ProfitBricks REST API: https://devops.profitbricks.com/api/rest/

Access ProfitBricks Support for Popular Cloud Libraries

ProfitBricks offers support for three multi-cloud libraries at this time: jclouds, Libcloud, Fog - these popular open-source libraries enable developers and operations pros to automate their cloud infrastructure across multiple clouds or migrate applications and workloads from one cloud to another.

Access ProfitBricks Support for Popular Languages with these SDKs

ProfitBricks offers a PythonSDK that abstracts and provides complete coverage for all current API functions; the library is very specific to ProfitBricks and exposes advanced functionality you may not find in a cloud-agnostic library.

Other SDKs coming soon.


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