Press Release

A Revolution in Cloud Computing: ProfitBricks’ New Architecture Doubles Cloud Performance, Drastically Improves Ease-of-use and IaaS Flexibility

Visionary founders of 1&1 Internet set out to “fix the cloud” and launch a preview of the new cloud service in the US

ProfitBricks, the Cloud Computing IaaS Service company that has completely reengineered the delivery of cloud computing, announces today the first public preview of its groundbreaking virtual data center service. Verified by independent testing, ProfitBricks’ new cloud architecture offers IT professionals dramatically improved performance over all current cloud providers at costs up to 56% below what is possible with competitive 1st generation cloud platforms. Pilot programs of the production-ready cloud service are available on an exclusive basis to qualified customers during the two month preview period.

Boston, 07/16/2012 – “Cloud IaaS architectures are broken on many levels so our team set out to architect a new technology infrastructure that delivers on the full promise of cloud computing,” said ProfitBricks’ Chief Executive Officer, Achim Weiss. “Data Centers hosted in the cloud should be simple to design and build. They should scale on demand, be as flexible as on-premise infrastructure and they should be less expensive. The cloud should have more sophisticated metering and billing structures that support agile businesses with computing needs that expand at the speed of market demand. We decided it was time to break free of legacy cloud systems and start new. Now is the time to build the future of cloud architecture.”

Industry Firsts – The First True Virtual Data Center from ProfitBricks

Unprecedented Flexibility in Data Center Scaling

ProfitBricks’ new cloud service allows users to change their virtual servers and network infrastructure at any time. No pre-defined plans or configurations are required. Users can scale their Virtual Data Centers as simply as they created them using the ProfitBricks Data Center Designer or via the API. No other cloud provider can offer such design flexibility, as they encumber their customers with proprietary systems and networks, complicated billing plans, and hardware resource allocation that cannot be overcome with their legacy cloud architectures.

Live Vertical Scaling

For the first time ever, users can set up their data centers to adapt to their infrastructure needs at any time, by dynamically adding, processor cores and even RAM, without restarting their virtual servers and environments. Such flexibility and high-end capabilities have never been available from a cloud computing service provider before today.

Virtual Network Flexibility with “Data Center Designer” User Interface

With the ProfitBricks Data Center Designer, users can design simple or complex network configurations; anything that can be done in a patch panel, can now be done in the cloud. For the first time, creating an entire data center network is as easy as drawing a network layout diagram.

By-the-Minute Pricing

The only way to provide full transparency into true utility pricing cloud services is with a by-the-minute pricing model that tracks resource activity and only charges for those used, most providers have a pre-packaged number of resources whether they are used or not.

Support Staff is Exclusively Highly Experienced SysAdmin Level Personnel

All customer support at ProfitBricks is performed by trained System Administrators (SysAdmins). ProfitBricks will does not use “agents” or outsourced call centers to support customers. Service for US customers is performed by people with field experience in the US, who can remedy situations faster because of a shared understanding with customers.

Independent Testing Validates Performance Advantage

According to a 3rd party performance report comparing ProfitBricks to other cloud providers, ProfitBricks greatly eclipses the performance of current cloud services. Results of that report are available for free on the ProfitBricks website.

“We meticulously created ProfitBricks from the ground up to perform just the way experts want cloud computing to be,” said Bob Rizika, CEO, ProfitBricks USA “Where current cloud offerings are built upon legacy IaaS designs, we were able to start with a completely blank slate. The advantages in flexibility, performance, ease-of-use and cost are showing themselves already with preview customers.”

“The cloud infrastructure market is young but growing at an aggressive rate. Amazon Web Services (AWS) leads the way but new cloud infrastructure providers are popping up in masse and this speaks to the opportunity for innovation and differentiation in the market. Cloud is not a one size fits all solution and there is plenty of room to carve out market share. The competitive fault line emerging is between the large-scale cloud platforms of Amazon, Google and Microsoft and those service providers who have a history and track record in managing infrastructure service delivery,” says Phil Shih of Structure Research.


ProfitBricks is a global cloud infrastructure provider with a new platform engineered from the ground up to solve many of the problems of 1st generation cloud platforms. Headquartered in Berlin Germany and Boston, MA, ProfitBricks was founded by Achim Weiss, who for the last 20 years served as the founder and CTO of several web scale service providers. ProfitBricks has built the world’s first true virtual data centers from a combination of the best data centers, hardware and networks, enabling flexible user defined instances with live vertical scaling capability, class leading storage allotments, all with simple and transparent minute based billing. Customers can deploy existing and new applications on the ProfitBricks public cloud, or design and build their own private cloud – all without capital or the risk and overhead of traditional colocation and dedicated hosting solutions. ProfitBricks was founded in 2010 and currently has 85 employees. More information is available at ProfitBricks’ US website at www.profitbricks.com/us/en.

ProfitBricks USA
William Toll
VP, Marketing
15 Tudor Street
02139 Cambridge

Fresh Ground, Inc.
Chuck Tanowitz or Ruth Bazinet

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Cloud API documentation
ProfitBricks APIs, Libraries and SDKs

With ProfitBricks, developers can choose between both a SOAP API and a REST API. Using these APIs, cloud computing developers and operations professionals can automate their multi-cloud IaaS processes by utilizing such popular current libraries as jclouds, Libcloud, Fog, and Python SDKs - which are all supported libraries at ProfitBricks.

These APIs assist you in leveraging the rich features and options offered by ProfitBricks.  Even the ProfitBricks Data Center Designer, our integrated graphic user interface was built with the API.

Access the ProfitBricks APIs

ProfitBricks Cloud API Page: https://devops.profitbricks.com/api/

Access the ProfitBricks SOAP API: https://devops.profitbricks.com/api/soap/

Please note: A REST API is now available!

Access the ProfitBricks REST API: https://devops.profitbricks.com/api/rest/

Access ProfitBricks Support for Popular Cloud Libraries

ProfitBricks offers support for three multi-cloud libraries at this time: jclouds, Libcloud, Fog - these popular open-source libraries enable developers and operations pros to automate their cloud infrastructure across multiple clouds or migrate applications and workloads from one cloud to another.

Access ProfitBricks Support for Popular Languages with these SDKs

ProfitBricks offers a PythonSDK that abstracts and provides complete coverage for all current API functions; the library is very specific to ProfitBricks and exposes advanced functionality you may not find in a cloud-agnostic library.

Other SDKs coming soon.


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