Press Release

ProfitBricks Appoints Axel Herr COO and to the Board of Directors of its Cloud Computing Business in the Americas

Infrastructure as a Service, IaaS, provider appoints technology veteran to its Board and to lead US operations and sales efforts in the Americas

San Antonio, TX, 09/10/2014 – ProfitBricks, the price/performance leader in Cloud Computing IaaS, today announces the appointment of technology professional Axel Herr to ProfitBricks, Inc.’s Board of Directors, and as its COO.  Herr has more than 30 years’ experience leading IT companies, gaming and consumer electronics companies, and software development teams for both startups and global 100 companies. Herr lead the effort to expand into the ProfitBricks San Antonio, TX location as it continues to experience customer growth from a greater diversity of Cloud use cases and a more diverse set of operational needs. 

ProfitBricks is the price/performance leader in Cloud Computing IaaS, and provides customers of all sizes access to the industry’s fastest and best value in virtual machines, cloud storage, and complex, high-performance virtual networks.  ProfitBricks recent expansion and opening of an office in San Antonio, TX, its growing reputation as a flexible platform that’s optimized for complex infrastructure deployments and ProfitBricks inclusion of high-level, no-charge advanced cloud computing support drove the decision to expand the executive leadership team.

Axel Herr joins ProfitBricks after 30 years in leadership positions at consulting firms, IT infrastructure companies (Maynard Electronics, ESCOM, Dell) and computer games companies. Axel joined SEGA as a Sales Director before joining Konami as Executive VP Europe/Oceania. In his role as Managing Director of Nintendo Europe, Axel had a key role in orchestrating the Pokémon and Game Boy craze. Moving on to THQ Europe as a Managing Director, Axel led the turnaround of the US software makers’ troubled European business.Axel then moved into the amusement machine business as CEO of Bally Wulff on assignment from a Private Equity firm, leading it to a successful exit. After moving back to the games industry as Senior VP Global Publishing of the acclaimed British software maker Codemasters, Axel joined the advisory board of Avenso AG, a global leader in contemporary photo art retail. In leaving Codemasters and stepping down from Avenso AG's advisory board, Axel joined its executive team as Chief Sales Officer. Before joining ProfitBricks, Axel worked as independent consultant and established a variety of businesses in Europe and the Mideast for companies like GAEMS Inc. of Seattle and Telefield Ltd. Hong Kong, amongst a variety of other projects.

Axel had been following the rapid rise of Cloud Computing and saw an opportunity to apply his passions. “Cloud Computing IaaS has reached a tipping point; it’s now rapidly absorbing not just all new software deployments, but increasingly complex software stacks that have been powering workloads from on-premise and colocation data centers for decades.  ProfitBricks’ second generation Cloud platform is far more flexible and able to run far more complex environments than what has been deployed to date on first generation Cloud platforms. This, plus ProfitBricks price/performance leadership and ease of use, is enabling the rapid expansion of the addressable market for IaaS, which is leading to rapid growth,” said Axel Herr, COO, ProfitBricks, Inc.

“We’re excited to have Axel join our team of professionals and Board of Directors and his experience leading organizations through high-growth periods in the technology space perfectly matches our needs at this stage of our growth and our long-term goals,” said Andreas Gauger, CMO and co-founder, of ProfitBricks.

Axel is leading day-to-day operations, and the sales and support teams of ProfitBricks USA. This includes numerous industry-experienced professionals in infrastructure operations, technical support, sales, business development and sales engineering.  ProfitBricks’ users have roles in software development, system architecture, and technology operations, and appreciate ProfitBricks’ ability to deliver on the promise of technical excellence, both in the pre-sales consulting and post-sales support ProfitBricks provides.


ProfitBricks -- the IaaS price/performance leader that introduced Cloud Computing 2.0 -- offers more speed, flexibility and value than any other Cloud provider. Founded in 2010 by the co-founders of 1&1 Internet Web Hosting, ProfitBricks enables customers to build true virtual data centers with custom defined instances, live vertical scaling and class-leading double redundant cloud storage -- all with simple and transparent minute-based billing. ProfitBricks also developed the first graphical Data Center Designer that makes the ProfitBricks Cloud Computing service the easiest to set up and maintain. ProfitBricks has patents pending and recently CRN named ProfitBricks one of the coolest Cloud Providers of 2014. Additionally, ProfitBricks was named to CIO Review's 20 Most Promising Cloud Computing Companies. ProfitBricks has offices in Berlin, Germany, Boston, Massachusetts, and San Antonio, Texas. Visit ProfitBricks at www.profitbricks.com.

ProfitBricks USA
William Toll
VP, Marketing
15 Tudor Street
02139 Cambridge

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ProfitBricks APIs, Libraries and SDKs

With ProfitBricks, developers can access the well-established REST API. Using this API, cloud computing developers and operations professionals can automate their multi-cloud IaaS processes by utilizing such popular current libraries as jclouds, Libcloud, Fog, and Python SDKs - which are all supported libraries at ProfitBricks.

These APIs assist you in leveraging the rich features and options offered by ProfitBricks.  Even the ProfitBricks Data Center Designer, our integrated graphic user interface was built with the API.

Access the ProfitBricks APIs

ProfitBricks Cloud API Page: https://devops.profitbricks.com/api/

Access the ProfitBricks REST API: https://devops.profitbricks.com/api/rest/

Access ProfitBricks Support for Popular Cloud Libraries

ProfitBricks offers support for many multi-cloud libraries that include: jclouds, Libcloud, Fog, and more - these popular libraries enable developers and operations pros to automate their cloud infrastructure across multiple clouds or migrate applications and workloads from one cloud to another.

Access ProfitBricks Support for Popular Languages with these SDKs

ProfitBricks offers many SDKs, including the popular PythonSDK that abstracts and provides complete coverage for all current API functions; the library is very specific to ProfitBricks and exposes advanced functionality you may not find in a cloud-agnostic library.

For the most current information on the SDKs we offer, check the DevOps tools here.

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