The cloud has dramatically reduced the capital required to innovate across every sector. But for all the promise of the Cloud’s utility computing, many creative and interactive agencies – including marketing agencies, ad agencies, and web designers and developers – are struggling to realize the benefits of the cloud. Agencies that have launched campaigns and programs on first generation Cloud providers have found themselves struggling to quickly and cost-effectively scale and manage and use the on-demand computing resources that are necessary for a worldwide stage.
To truly tap into the benefits of the cloud, interactive agencies require a cloud service offering that is easier to use, more flexible and scalable, and delivers more predictable costs. In short, they need a cloud that delivers only what they need at the moment they need it, and firmly puts agencies in control of their infrastructure instead of at its mercy.
A new new generation of cloud computing providers have emerged that provide businesses, and the agencies that manage the accounts, with the critical elements they seek – and need – today: control and flexibility at the best price.